The Problem

Problem for Homeowners

1/3 of families struggle to pay energy bills according to USA Energy Information Administration.

Resiliency is critical

9 million homes lost power in winter for more than 24 hours in the USA in the last year alone.
Blackouts will become even more common, as climate change induces more extreme weather events.
Today, when you lose electricity, you lose heat too - often in the midst of a winter storm. That’s not just discomfort; it could mean thousands of dollars of damages via frozen pipes, and in the worse case, it is fatal.

Heating is the majority of home energy use

About 50% of home energy demand in the U.S. is space and water heating
About 80% of home energy demand in Europe is space and water heating

Residential & retail electricity bills are going up

Electricity generation costs are declining thanks to cheaper renewables, but the transmission and distribution cost of electricity is already 44% of the total delivered electricity cost in 2020 and is still rising. And that’s to maintain the grid we already have, not to double it in capacity in order to electrify other parts of the economy. Trends such as electric cars point to even higher home electricity bills.

Problem for Society

The building sector contributes to ~40% of all manmade greenhouse gas emissions.

Decarbonizing heating in buildings is
particularly hard, especially in homes

Over 300 million homes in the U.S., Europe, Japan, Korea and China heat with natural gas today.
About 20% of total final energy demand in Europe is residential heating. This is as big as all of the energy demand from Europe’s road transportation combined.
At the current rate, it will take approximately 500 years to complete whole-building energy-efficient retrofits on all residences.

One solution is to electrify heating with
renewables. However, it’s far from a silver
bullet, because of 4 colossal gaps:

Supply Gap: In winter, the USA residential peak gas demand exceeds 1 TeraWatt, greater than all electricity generated nationwide from every source.
Transmission Gap: More energy in USA is delivered via gas pipes than power grid.
Time + Location Gap: Heat is needed at night, in winter, and in northern parts, when there’s little solar.
Economics Gap: Electric heat pumps perform worst where the majority of gas usage takes place, including colder climates, existing buildings, and winter.
We need affordable, drop-in solutions that can start slashing emissions ASAP in the toughest places.
Ready to convert your furnace
into your personal power plant?